What is PRWeb?

Creating a user-friendly website, maintaining an educationally-toned blog, and interacting with fans and followers on social media are crucial steps for optimizing your web presence. And, if you’re ready try a new means of reaching a specific region or industry, a well-written, well-timed media release is another effective addition to your digital marketing mix.

After all, why wait around for people to find you when there are strategies for distributing content to readers in a more proactive way? A content distribution strategy can allow you to notify the public about new products, services, events, and other vital information about your organization. The question with content distribution though is: Where to go to publish and how does it all work? Well, we just so happened to have recently evaluated one of the most popular distribution services called PRWeb, so we thought we’d share the information with our readers.

PRWeb has a comprehensive distribution network and can send your media release to 250,000 PRWeb news subscribers, 30,000 new sites, journalists and bloggers, and major search engines. PRWeb offers press release and circulation services on a tiered pricing scale, with basic packages starting at just $99 per media release. Moreover, PRWeb provides detailed analytics so you can see who’s reading your news and gauge the overall effectiveness of the service. As the packages’ cost increases, so do the amenities and level of distribution. Let’s explore in more detail what PRWeb has to offer.

PRWeb Package Options

PRWeb offers various subscription levels to assist users in customizing their online media releases. Pricing is based on a single media release. The bare bones package requires businesses to submit a completed press release; but don’t worry, PRWeb provides concise instructions and tutorials for how to create an effective campaign, including how to add file attachments. The more you’re willing to pay though, the more assistance you can receive. For example, a PRWeb writer can script your media release and host it if you purchase the Advanced, Premium, and Financial packages. Below are current packages of which you can check the PRWeb website for their subscription fees.

• Basic — 2 day turnarounds after you submit your own press release. Includes placement on PRWeb.com, major news sites, 5 industry news feeds, and 2 regional feeds as well as the article being sent to Google and Bing.
• Standard— 2 day turnaround and access to templates to help optimize your media release. Includes personalized RSS feeds, placement on PRWeb.com, major news sites, 5 industry news feeds, 3 regional feeds, and enhanced blogger visibility. Also is sent to Google, Yahoo!, and Bing.
• Advanced—Next day turnaround on a search-optimized media release that is permanently hosted on PRWeb. Includes interactive text links, embedded images, and a “share this” function which can automatically post to Twitter. Also includes personalized RSS feed placement on PRWeb.com, major news sites, 10 industry news feeds, and 5 regional feeds. The article is submitted to 250,000 PRWeb news subscribers, 30,000 journalists and bloggers as well as premium online publishers such as ScottTrade.com, StreetInsider and International Business Times. Articles are also sent to Google, Yahoo! and Bing.
• Premium— Includes everything in the Advanced package plus the ability to embed video and images. This package also allows for links to your website within the media release, custom URLs for branding, and distribution to premium news outlets such as USA Today, NY Times, and other Associated Press affiliates.
• Financial—Geared towards publicly traded companies, this package includes everything in the Premium package plus distribution on financial outlets such as CNNMoney.com, Bloomberg, and the Boston Business Journal.

PRWeb’s tiered levels of service are designed to accommodate an array of media release needs. If you have someone in-house that produces media releases, and you need a third party provider to simply help distribute your message, PRWeb boasts they are the “number one news release service” with more than 30,000 connections to journals, bloggers, new sources, and AP outlets.

At DesignWorks, helped several clients that are interested in mass distributing their media releases, and PRWeb is the chosen service because of their collection of esteemed news outlets. To learn more, join the Twitter conversation via #prweb, or give us a call to discuss how we can help you drive brand recognition through media outreach.