Brand Strategy

We shape compelling brand strategies that break through the noise, target high-potential audiences, and create loyal brand champions.

Creating the Brand You Want to See

For nearly two decades, we’ve worked with companies to help crystallize their core values, disrupt unhelpful legacy perceptions, and develop cohesive and compelling brand stories that build emotional connections. Our mission is to provide transformative results that position you at the forefront of high-potential audience interaction.

DesignWorks focuses on brands in transition. Whether you’ve outgrown your existing brand, or have strategically altered your positioning, we dive in to assess the points of dissonance between perception and reality, and close the gap with a brand strategy that realigns your image, voice, customer journey, and corporate culture to position your company for explosive growth.

From brand stories, to compelling collateral, to distinctive website design and development – we’re here to help refresh, optimize, and execute all elements of your brand.

There’s a general perception about your brand, regardless of your involvement. Let DesignWorks help ensure you’re the one shaping it. Learn more about our process below, or contact us today to get started.


  • Brand Promise
  • Brand Story
  • Style Guides
  • Logo Design
  • Website Design & Development
  • Sales & Marketing Systems

Our Process

Our time-tested process is founded on the discovery of your authentic brand. We start with a blank slate, assume we know nothing, and then share in discovering the valuable distinction in your brand though customer, competitor, and marketplace research; and internal and external stakeholder interviews.

After a detailed analysis, we focus on positioning and messaging – distilling your authentic value into a compelling story that creates strong emotional connections with the right target audience to ensure growth. With your positioning clarified, and brand promise defined, we move forward to create a roadmap that strategically realigns all elements of your brand – visual, voice, website, collateral – and execute. Ensuring a cohesive, omnichannel approach that engages new customers and re-engages existing ones in a way that creates brand loyalty, spurs action and leads to true market dominance.

& Discovery

Evoke Emotion

Brand Promise
& Story

Style Guide


Sales &

Get Started


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