Event Marketing

Events are an essential part of the marketing mix, and to be effective, they need to be brand appropriate and integrated with all other marketing campaigns and activities.

Event Marketing

Developing a theme and messaging. Having a well-designed booth. Spreading the word before, during and after the event. It all requires planning. To build successful events, DesignWorks partners with you to:

  • Clarify the business intent and desired outcome of every event
  • Determine which personas or segments should be targeted
  • Clarify or create high-level messaging for each persona, prior to engaging in the creative and planning process
  • Determine the market mix and outreach strategy for each target persona
  • Define a cohesive theme from pre-event marketing, to the event, through all follow-up initiatives
  • Create bold, eye-catching banners and booth designs that are brand appropriate, aligned with the theme, and stand out in the crowd
  • Clarify roles and timing so all event initiatives are on-time and on-budget

DesignWorks can help with all aspects of event design and planning. Put our experience and expertise to work, and together, let’s maximize your event success.

Expertise

  • Brand Promise
  • Style Guides
  • Logo Design
  • Tag lines
  • Business Systems

Tools

  • Creative Suite
  • Photoshop
  • Illustrator
  • Indesign
  • Acrobat Pro
  • Microsoft
  • PowerPoint
  • Publisher

Process

We’re currently updating this section to give you the insider scoop on how we create engaging event marketing campaigns for companies like yours. Check back shortly! Or give us a call to learn more.


Brand Promise


Evoke Emotion


Tagline


Logo Design


Iterate


Style Guide


Business Systems

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