Event Marketing

Events are an essential part of the marketing mix, and to be effective, they need to be brand appropriate and integrated with all other marketing campaigns and activities.

Event Marketing

Developing a theme and messaging; having a well-designed booth; spreading the word before, during and after the event; they all require planning. Designworks helps clients build successful events through:

  • Clarifying the business intent and desired outcome of every event
  • Determining which personas or segments should be targeted in our event marketing efforts
  • Clarifying or creating the high-level messaging for each persona prior to engaging in the creative and planning process
  • Determining the market mix and outreach strategy for each target persona
  • Defining a theme that is recognizable from pre-event marketing, through the event itself, to all follow up initiatives
  • Creating bold, eye-catching banners and booth designs that are brand appropriate, aligned with the theme, and stand out in the crowd
  • Clarifying roles and timing so all event initiatives are on-time and on-budget

Designworks can help with all aspects of event design and planning. Put our experience and expertise to work, and together, let’s maximize your event success.

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