Case Study

DesignWorks elevated the physical and emotional impact of lighting through a new website.


A cookie-cutter marketing approach would not do justice to what makes Xicato so appealing to its customers. Whether they operate hospitals or hotels, restaurants or clothing boutiques, Xicato’s customers share a common need to create a welcoming environment for their patrons.

Services Rendered

  • Storytelling & Branding
  • Web Design & Development
  • Art Direction
  • Photography
  • Advertising
  • Planning & Project Management

Web Design & Development

We are such visual creatures, what could be more important than the quality of light in our surroundings? When Xicato approached us, it was to re-imagine key elements of their brand identity and communications in order to grow their customer base. Among their goals was to strengthen their brand with marquee customers and extend to new buyers.


The Xicato team is a passionate group of smart, hard-working people that take a lot of pride in what they bring to the lighting community. They enjoy what they do and it shows. We wanted to capture this enthusiasm on their website and their leadership team agreed that a candid photo-shoot would add the finishing touches to their site.