Targeted Positioning & Messaging

DesignWorks constructs clear, distinct positioning and compelling messaging that creates emotional connections with the right people in the right way.

The Right Audience. The Right Message.

As your company grows and evolves, so too must your positioning and messaging. For more than two decades, we’ve worked with companies to renew the impact of their brand in the marketplace. We help refresh existing client impressions; and build bridges with new, high-potential audiences through strategies that disrupt unhelpful legacy perceptions, and provide a crystal-clear view of a brand they can believe in.


  • Brand Positioning
  • Brand Messaging & Story
  • Taglines
  • Website Redesign & Development
  • Sales & Marketing Systems


We assess the critical elements of your company – its purpose, products, culture, value, and aspirations – and devise a positioning strategy that focuses your sales and marketing spend on the highest-potential audiences. We then craft messaging points and storylines that drive emotional connections, compel action, and build loyalty.

With 20+ years of positioning and messaging experience, let DesignWorks help your company develop a strategy and story that engages today’s audience and generates results.

Kick Off & Discovery

Positioning Strategy

Messaging & Story

Brand Guidelines

Website Refresh

Sales & Marketing Systems

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