Positioning & Messaging

When Your Brand Speaks, What Does it Say?

As your company grows and evolves, legacy positioning and messaging can become a limiting factor. For more than two decades, we’ve worked with companies to renew the impact of their brand in the marketplace. We clarify positioning statements, and craft compelling messaging strategies that disrupt unhelpful legacy perceptions and provide a crystal-clear view of your brand.

While understanding your positioning must always come first, we place a particularly high value on crafting authentic brand stories. Why? Because in today’s chaotic world, people crave connections – especially with the brands they invest in. Authentic brand stories create distinctive impressions, and build emotional connections. Those connections build trust with high-potential audiences, and trust transforms casual purchasers into loyal brand champions.

There’s a narrative around your brand, regardless of your involvement. Let DesignWorks help ensure you’re the one shaping it. Learn more about our process below, or contact us today to get started.

Our Process

Our time-tested process is founded on the discovery of your authentic brand. We assess the critical elements of your company – its purpose, products, culture, value, and aspirations – and clarify positioning statements so your sales and marketing focus is on the highest-potential audiences. We then craft a brand promise founded on the value inherent in your brand, and build stories that drive emotional connections, compel action, and build loyalty.

From there, we put our skills to work refreshing your overall branding efforts to ensure your new message is communicated clearly and cohesively to the right customers across all sales and marketing platforms – including, most critically, your website.

With 20+ years of experience, let DesignWorks help your company develop a strategy and story that engages today’s audience and generates results.

See our work