Corporate & Product Naming
Naming is serious business. Make sure this is the one decision you get right.
When engaging in something as serious as a name change or a naming exercise, make sure you have a road map for success. That road map should include your story, a creative brief, no focus groups, and a supremely well defined process for generating ideas and making decisions.
When done right though, a good name will create an immediate connection with your audience and set a momentous foundation for their overall brand experience.