eCommerce

Designing Sites that Drive Conversions

At DesignWorks, we don’t believe in one-size-fits-all solutions. We design 100% custom eCommerce websites that engage customers with compelling visuals and messaging, and encourage conversions through inviting and intuitive UX and UI design. And we support those websites with creative content development, search engine marketing, marketing, and remarketing strategies that target the right audiences for optimal brand exposure.

Outside of our decades of experience, masterful designs, and obsession with over-delivering, we have a secret ingredient that further sets us apart from other branding firms. Our sister company, CyberSense. A technology company renowned for its expertise in integrated ecommerce and PIM solutions.

This partnership allows us to offer ecommerce clients like you a cohesive, end-to-end solution from design through execution. With DesignWorks taking the lead on visual identity, messaging, and UX/UI; and our technical experts at CyberSense stepping in for seamless execution and other tech-driven needs.

Our Process

Over the past 20+ years, we’ve fine-tuned a process of developing eCommerce sites that drive conversions, while improving internal workflow efficiencies and creating happy clients.

DesignWorks has developed more than 100 successful eCommerce websites for a variety of ecommerce, omnichannel and B2B clients. Our proven process starts at the beginning – diving into your key differentiators, brand ID, and key messaging; along with your audience’s needs and preferences. From there we set about designing a site that represents your authentic brand; with messaging and UX/UI design that engages your customers in a meaningful journey, and increases conversions across all devices.

Once we complete the design phase, we can hand off for development; but preferably, engage our sister company, CyberSense, for technical implementation. As one team, our designers and developers work together to implement the brand vision – a seamless ebb and flow between designer and developer from handoff through launch. This process ensures our design team has full oversight on execution of design and UX/UI, while our developers can leverage their technical expertise for seamless backend integration that also streamlines and optimizes workflows.

Importantly, we don’t do any of this in a vacuum. At every milestone from design mockups to launch, we partner with our clients to ensure each project remains true to its vision, and that we stay on track and within budget.

See our work