Targeting and Engagement Are the Keys to Success
Effective lead generation is one of the most important functions of marketing and, like it or not, it is also one of the main ways in which marketing’s success is measured by the rest of the organization. Lead generation is no longer about a couple of brilliant advertising idea that creates leads for your sales team. Today, lead generation is about engaging targeted customers via a sustained, integrated dialog with your company so that, when they are ready to buy, you are their go-to option.
Leveraging Technology to Drive Lead Generation
Web technology, and now even more so mobile technology, have caused a switch from a sales- to a buyer-driven engagement and Designworks has been at the forefront of leveraging these technologies for our clients. In fact, for over 20 years, Designworks has designed and delivered effective lead generation programs for clients ranging from consumer-focused companies such as Rainbow Sandals to enterprise companies that sell complex, high-value products and services like eSilicon.
Designworks’ Lead Generation Process
Over time, we’ve developed a proprietary approach that helps us deliver repeatable results in a marketing environment where almost every situation is unique. Designworks’ process to developing effective lead generation campaigns is built on the following:
- Understanding the dynamics and timing of the sale process
- Understanding what works and doesn’t work in the existing sales process by interviewing your sales team and customers
- Understanding the competitive, product and cost based objections that you have to navigate
- Developing an integrated marketing strategy to create awareness within your target market
- Developing targeted campaigns directed at specific personas or segments of your overall market
- Developing informative strategies and content that will engage these customers once the timing is right for them to buy
- Coming up with offers that compel customers to take action and, ultimately, to buy your products or services
- Developing an analytics system that enables you to track and measure prospect behavior with the goal to alter, adjust, or build new campaigns based on the results we see
Take Your Lead Generation to the Next Level
If you need effective lead generation, put Designworks to the test and see how our unique blend of strategy, creative and technology-based skills can take your lead generation campaigns to the next level.