Positioning & Messaging

A Designworks positioning and messaging engagement will lead to connecting with your target audience in their language and on their terms.

Positioning & Messaging

From our experience, many organizations develop or become locked into product or service driven positioning and messaging that fails to connect with the needs and desires of their customers and business partners. Our approach to uncovering or developing a company’s positioning and messaging is customer-driven and consists of answering some very basic questions:

  • What are the exact personas of your target market?
  • How do your products or services help or benefit each target persona?
  • What data or proof-points can we rely on to substantiate your ability to serve their need?
  • How do your products or services address the needs of your customer better than competitors?
  • What alternatives does your customer have that aren’t directly related to your industry?
  • What key performance values do your customers place on your products or services?
  • How can your story be told in a way that attracts the attention of your ideal target audience and inspires them to act among their myriad of options?

With over two decades of positioning and messaging experience, Designworks will help develop effective positioning and messaging platforms that engage the right audience and generate results.

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