Things Change You don’t need us to tell you that in marketing – more than almost any other aspect of business – things change. Brands get a makeover, positioning and messaging gets tuned, new products are added, competitors emerge, and business units get bought or sold. Whatever the reason, changes in business are compounded by […]
A Designworks client, Blackstone Technology Group, asked us to develop a website for a new product, Trellis, and as part of this project to validate their assumptions around the positioning, messaging, and launch of the new product.
In this two-part blog, we will answer the two questions: what is Product Market Fit Analysis and why is it important to marketers? In Part Two of this blog we will provide a case study of a company where Designworks used this approach to help our client position and launch a new enterprise software product.