A Designworks client, Blackstone Technology Group, asked us to develop a website for a new product, Trellis, and as part of this project to validate their assumptions around the positioning, messaging, and launch of the new product.
In this two-part blog, we will answer the two questions: what is Product Market Fit Analysis and why is it important to marketers? In Part Two of this blog we will provide a case study of a company where Designworks used this approach to help our client position and launch a new enterprise software product.
Marketing professionals are tasked daily with the challenge of getting a message across quickly, easily and effectively. There are many ways to do this, for example, using bold or controversial images, or images overlaid with striking statistics. But, for business-to-business marketers, there is a form of story-telling image that may truly be worth its weight in gold – the infographic.