No two companies are alike; no two websites should be either.
Web design and website development requires big picture thinking about business strategy, brand, technology and desired outcomes. Designworks follows a clear process to plan, design, develop, test and launch your custom website design to meet your company’s unique needs, and provide your marketing team with the tools and best practices to manage your online presence effectively.
Whether you are trying to shorten your sales cycle, convert more website traffic, promote your blog, promote an event, or simply want to raise your brand awareness; we can build or leverage the website technology you need to support your business objectives.
Website Information Architecture
How the information is organized on your website is a critical part of a website that engages your target audience, makes information easy to find and allows search engines to index your website. In order to connect with the many different visitors and multiple markets, we will work to define and organize your site content to create an intuitive navigation flow that enhances opportunities to interact with your audience. The result is a flexible, logical information architecture that supports growth, eases content publishing, promotes Search Engine Optimization (SEO), and provides a platform to launch emarketing initiatives.
A sitemap is an outline of the content of your site which is used to visualize how the content on your site relates to one another. The sitemap is critical in providing a clear and logical organization that your users can understand, and it’s also an important part of your SEO efforts. The first step is to perform an inventory of your existing website content and then analyze how well it fits within your stated business goals and objectives. Based on the findings, we will help you reorganize your existing content as needed and make recommendations about potential new content areas that will help to better tell your story.
Once the content is organized, the focus then shifts to controlling the flow of your website traffic. The purpose of the wireframe is to begin to determine the visual organization and hierarchy of the information on the homepage and subpages to help your visitors find the information that is most relevant to them. Since the site is still in the planning phase, the wireframe doesn’t have a graphic design incorporated yet, but it will become the blueprint for the web design phase that comes next.
See the full process outlined in our Website Project Lifecycle.
After the planning phases are complete, we’ll develop several graphic design mockups of your new website’s homepage. Each mockup is designed to achieve your business communications goals, but may be expressed in different ways visually. We’ll review the mockups with your team to learn which parts of the design work and which parts do not. From there, we’ll take your feedback and revise until we get it just right. Then we’ll expand your new homepage design into sub-pages and landing page designs so that your new site has a cohesive look and feel.
Responsive Web Design
During the planning stage, the variety of devices in which visitors interact with modern websites can sometimes be overlooked. From desktops, to tablets, to mobile devices, modern websites should adapt to the devices our users are viewing them on. Responsive web design is a design and development technique that makes your site adaptable across a variety of screen sizes and devices. If you’re considering a new design or even a redesign of an existing site, responsive design should be part of your plans.
Web Content Management System (CMS)
A web content management system (CMS) is a web-based application that allows you to manage your website’s content through a web browser. The primary benefit of using a CMS-based website is that you get full control over your site’s content and structure without needing to be a programmer or a website expert.
Designworks works with many popular content management systems including WordPress, CMS Made Simple, Drupal, Joomla, and others. These systems can make it easy for non-experts to update web pages, documents, images, and website information with ease. But that doesn’t mean these systems aren’t robust. If you’re a developer that knows what you’re doing, your website can be fully extensible.
Here’s what a CMS system lets you do:
Control your content at the speed of the market with fast intuitive editing
If you can create a document in Microsoft Word, you can add, remove, and edit the content and pages of your website. The user-friendly page editor allows you to have full control over the style and content of you website without programming skills.
Increase your website’s search visibility with search-friendly URLs
Some CMS systems create complicated URLs that are hard to remember and offer no benefits for Search Engine Optimization (SEO). We’ll configure your site to default to page- and content-relevant URLs that are also fully customizable so that URLs are more attractive to search engines and your site visitors.
Search Engine Optimization (SEO)
After your site has launched, the work is not over. A beautiful website means very little if it cannot be found by your target audience. Our online marketing services will ensure that the right audience can find your site, so that you can start meaningful conversations with targeted prospects.