Designworks understands the most important goals for an ecommerce website is to engage the right target audience and close the sale.
Designworks has developed over 100 successful ecommerce websites using virtually every major ecommerce framework, and we have achieved that success through:
- Understanding the business intent and clearly defining the desired outcomes
- Clarifying or creating high-level messaging for each target persona
- Defining the user experience and the user interface before defining technical requirements
- Being agnostic in our ecommerce platform choices to fit the business needs to the technical framework
- Focusing on search engine marketing results in every decision we make
- Leveraging video and other interactive marketing assets to increase page engagement of each target persona
- Implementing clean, organized page layouts and clear CTAs in every landing page we create
- Encouraging clients to use paid advertising as a way to grow sales and test improvement initiatives
- Implementing display ad retargeting to increase the chances of success over time
- Reviewing analytics results and conversion metrics for continuous improvement
Designworks has developed ecommerce websites for many of the most recognizable companies in the world. Lets build the next great ecommerce site together.