Market Fit Analysis

The Designworks’ Market Fit Analysis provides a simple, efficient, and proven way to review how well a product or service fits the current needs of your target market.

Market Fit Analysis

It is almost inevitable that an organization will need to assess or re-assess how a product or service fits against market requirements, and Designworks has developed a proprietary methodology to help by analyzing:

  • What market should your current products and services be positioned for?
  • What about your products and services are most important to your market?
  • How do your products and services create value for your customers?
  • What are your customers’ alternatives to buying your products or services?
  • How do your products or service compare to the alternatives?
  • What are your three key value-propositions and how do you keep these foremost in messaging and campaigns?
  • How do you use these value-propositions to build a sustainable competitive advantage?

Whether you are launching a new initiative or assessing how well your established products or services meet present market needs, Designworks’ Market Fit Analysis is the ideal way to maximize results.

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