Why every business should have a blog

Writing a blog is a good way to convey your point of view, and position your company as a subject-matter expert. But it’s also a great way to increase online visibility for your organization. Not only does blogging increase the content available to search engines for indexing, but that content gets preferential treatment in rankings. Search engines like Google know that people generally prefer new content and so blog content can help keep your website consistently in the spotlight. Not only are you increasing your search engine visibility, but you’re providing new and interesting content for your visitors – the kind of information that gets them to bookmark your site or subscribe to your blog feed.

At DesignWorks, we can install leverage tools during web development that also allow visitors pass your articles on to their Facebook and Twitter friends; providing links back to your site to drive direct traffic and increase your search engine ranking even further. If one of those customers happens to have a blog and they link back to one of your articles, our blog software will automatically detect that link and let you know.

Like all good SEO strategies, blogging can be a fair amount of work. It isn’t a “set it and forget it” solution. At DesignWorks we can provide anything from a fully-managed blog, to a self-run solution. Any way you want to do it, our blogging systems are easy to use and understand, and include the latest social networking tools.

Does the rise in blogging mean that direct marketing is dead? Of course it doesn’t. Blogging is a great way to hold the attention of your visitors, but nothing gets their attention like direct email marketing, such as e-newsletters. We’ve developed a system that allows you to select blog articles to go directly into your e-newsletters so you can take advantage of both marketing methods with only half the work. Curious as to how blogs and direct email marketing could help improve your SEO rankings and inbound traffic? Reach out, and we’ll find out.

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