- Reading these reports to your children at night instead of bedtime stories to put them to sleep because they are so boring
- Using them as a piñata on which the development team can take out their frustration because they are so hard to work with
- Using them instead of free-weights in the gym because they are so heavy
From these concepts, we developed short (20-25 second) story-lines and engaged with one of our video partners, H2Video, on the process of choosing locations, casting actors, shooting and editing these videos. We had worked with H2Video many times before but this was the first live-action project that we have done with them. The project went without a hitch and we delivered all 4 videos on time and on budget.
The resulting videos were launched at a tradeshow and proved to be a great hit. Live action videos – especially short humorous videos – can be difficult to get right but, by getting everyone engaged in the creative process and using professional resources to do the heavy lifting, these videos can be very impactful marketing tools.