Events are an essential part of the marketing mix, and to be effective, they need to be brand appropriate and integrated with all other marketing campaigns and activities.
Developing a theme and messaging; having a well-designed booth; spreading the word before, during and after the event; they all require planning. Designworks helps clients build successful events through:
- Clarifying the business intent and desired outcome of every event
- Determining which personas or segments should be targeted in our event marketing efforts
- Clarifying or creating the high-level messaging for each persona prior to engaging in the creative and planning process
- Determining the market mix and outreach strategy for each target persona
- Defining a theme that is recognizable from pre-event marketing, through the event itself, to all follow up initiatives
- Creating bold, eye-catching banners and booth designs that are brand appropriate, aligned with the theme, and stand out in the crowd
- Clarifying roles and timing so all event initiatives are on-time and on-budget
Designworks can help with all aspects of event design and planning. Put our experience and expertise to work, and together, let’s maximize your event success.