Marketing in a multi-dimensional world
We live in a ‘multi media’ world, so we approach marketing challenges in a multi-dimensional context. Web, print and interactive media all play a role and there is a time, reason and method for using each in order to connect with your audience. Designworks can help you promote your brand consistently across all media platforms, and build important linkages with a variety of stakeholders in your audience.
Every communication – online and offline – is designed with triggers that inspire your audience to respond and tell you and others in your audience of their interests. When you have a dynamic website at the core of your marketing efforts, each new linkage is a valuable metric to help you measure campaign effectiveness and make adjustments.
By giving your marcom staff the power to update and control access to web content, they can respond to business changes and audience needs with speed, accuracy and efficiency. Every press release, brochure, banner ad, enewsletter and Flash presentation becomes a tool for building brand-loyal relationships.
Designworks can make your brand a part of the ‘multi media’ conversation that drives your market, and provide opportunities for each member of your audience to create their own experience of your brand.