Helping high-tech companies effectively market and message in a business environment where technology, business models, and the competitive environments can be so layered and complex.
Designworks has helped leading high-tech companies succeed in both booming and challenging times over the last three decades because our approach includes:
- Utilizing executive level consultants with an average of more than 25 years of experience in the same high-tech markets as many of our clients
- Understanding the core technologies of our clients and translating those technologies into executable business and marketing initiatives
- Developing differentiated positioning and messaging as the foundation for marketing success
- Understanding your customers’ journey and placing that journey at the core of all marketing campaigns and initiatives
- Involving sales teams early in the marketing process and ensuring that their unique challenges are taken into account
- Creating aligned and integrated marketing programs and campaigns across all traditional and digital marketing assets
- Measuring all marketing and business initiatives and recommending the rights strategic adjustments at the right time
- Focusing on creating long term partnerships based on adding real and measurable business value for our clients
We understand high-tech and sincerely want the responsibility of helping our clients achieve success in today’s competitive high-tech markets.