Marketing professionals are tasked daily with the challenge of getting a message across quickly, easily and effectively. There are many ways to do this, for example, using bold or controversial images, or images overlaid with striking statistics. But, for business-to-business marketers, there is a form of story-telling image that may truly be worth its weight in gold – the infographic.
Social media has become a key channel to reach, educate and engage customers. If you have a strategy in place, but your reach and engagement aren’t quite where you want them to be, you may want to consider using social media advertising to support your goals. However, there are many variables to take into account when planning a social media advertising campaign and, based on our experience at Designworks, here is a checklist to help you get the most out of your campaigns.
When we take our customers through our Brand Assessment and Discovery process, a portion of the process involves interviewing key stakeholders within the customers’ business. One of the team members we try to meet with is the person that is responsible for customer service and support. It surprises me how often we’re challenged on whether […]