Archives for April 2016
Monthly Archives: April 2016
A Designworks client, Blackstone Technology Group, asked us to develop a website for a new product, Trellis, and as part of this project to validate their assumptions around the positioning, messaging, and launch of the new product.
In this two-part blog, we will answer the two questions: what is Product Market Fit Analysis and why is it important to marketers? In Part Two of this blog we will provide a case study of a company where Designworks used this approach to help our client position and launch a new enterprise software product.