A doctor will diagnose before she prescribes. A builder will plan before he breaks ground. And good designers take time to discover before they create a concept. Only with a clear understanding of your business and your goals can we achieve meaningful results through design.
Imagine the Possibilities and Commit to Results
Great brands begin at the intersection of your business aspirations and your customers’ needs. This is a time of questions, research, dialogue and insights. An opportunity to identify the nature and purpose of your organization and imagine the possibilities. Discovery requires your team’s commitment to participate in the process to ensure the best results. During this important phase, we will:
- Gather target audience profiles
- Gauge brand awareness, attitudes, and trust
- Evaluate the competitive landscape
- Identify brand strengths and weaknesses
- Deliver a brand assessment report and recommendations
Our discovery process is scalable to fit your needs. Whether an informal qualitative audit or a more in-depth quantitative study is in order, the approach we take is geared to your marketing goals, schedule and budget – not the other way around.
Once we’ve defined the goals, we can shift into design mode. Whether it’s a new name, a brand messaging platform, a corporate presentation, or a website, our creative design expresses who you are and what you offer in a way that attracts your audience like a hummingbird to nectar. Of course the end result is something that does so much more than “look pretty” or “sound cool” (even though it will).
A creative brand story must be followed by flawless execution. Brand concepts need to be conveyed through the right media to the right people in the right place at the right time. Our goal is to put ourselves in the shoes of your audience to make this happen. With over 20 years of experience, we excel at delivering creative materials on target and on time across a wide variety of mediums including: web, print, events, signage, and social media.